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Lucy Choi London


Lucy Choi London respects your privacy and is committed to protecting your personal data. This Privacy Policy will tell you about how we look after your personal data, your privacy rights and how the law protects you.



This Privacy Policy gives you information on how we collect and process your personal data through your use of our website and in other interactions with us that are set out further below.

It’s important that you read this Privacy Policy together with any additional privacy notice we give on specific occasions so that you are fully aware of how and why we are using your data.

Data controller

Lucy Choi London Limited is the data controller. This means that it is responsible for your personal data.

How to contact us

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Lucy Choi London

18 Connaught Street


W2 2AF


You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. We would, however, like the chance to deal with your concerns before you approach the ICO so please contact us first.

Third party links

Our website may include links to third party websites, plug-ins and applications. Clicking on these links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements.  We recommend that you check the policy of each website you visit and contact the owner or operator of such website if you have concerns or questions.


Personal data means any information about someone which identifies them.

There are different types of personal data about you that we may collect, use, store and transfer. These are listed below. The situations where we may process this information are below under “HOW IS YOUR PERSONAL DATA COLLECTED?”.

(a)  identity information like your title, name or date of birth;

(b)  contact information like your address, email address or telephone number;

(b)  financial information like your bank account details;

(c)  transaction information like the amount you spend or purchase;

(d)  marketing and communications information like your preferences in receiving marketing from us or responses from surveys; and

(e)  special category information like information about your ethnicity or health.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. This aggregated data may come from your personal data but is not personal data as it does not reveal your identity. For example, we may aggregate your usage data of our website to help us calculate the percentage of users accessing a specific part of the website.


There are different ways we may collect personal data about you. These are listed below.

(a)  you may give us identity, contact, transaction or marketing and communications information in forms that you complete (or in correspondence with us) when you:

      (i)  purchase goods from us;

      (ii)  attend an event;

      (iii)  reply to surveys and questionnaires;

      (iv)  register on our website; or

      (v)  subscribe to our newsletter.

(b)  you may give us identity, contact, financial and special category information in forms that you complete when you work for us.

(c)  through interactions with our website, we may automatically collect statistical and technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar            technologies. Please see our Cookie Policy below for further details.

(d)  through various third parties and public sources such as:

      (i)  analytics providers (like Google);

      (ii)  contact, financial and transaction information from social media platforms (like our Facebook and Instagram pages);


We will only use your personal data when the law allows us. Most commonly, we will use your personal data in the following circumstances:

(a)  where we need to perform a contract we have or will enter into with you like dealing with your orders and/or enquiries;

(b)  where we provide and personalise our services

(c)  where we compile your profile

(d)  where we carry out market research

(e)  where we conduct direct marketing

(f)  where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;

(e)  where we need to comply with a legal or regulatory obligation; or

(g)  where we have your consent (you will always have the right to withdraw this by contacting us

If you stop using the Website we may continue to use and disclose your personal information in accordance with this Privacy Policy (as amended from time to time) unless you ask us not to. You can request that we stop using your personal information by emailing us at


Cookies are pieces of information transferred to your computer's hard disk from a website. We use cookies on our Website. They allow our Website to store information about your browsing patterns, making the Website more useful to you. Cookies are commonly used throughout the Internet to offer personalised services and are used by many major sites. Most browsers are automatically set to accept cookies.

Each time you use our Website, a cookie is accessed. This way, we can track the features you use and the pages and content that you view on the Website to help provide a personalised experience. You can also choose to enable the cookie to let you automatically log in to the Website so that you do not have to remember and re-enter your email and/or password each time you visit. You should not, however, exercise this option where you are using a shared computer.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly e.g. personalised greetings, account preferences.

We may use the information collected by the cookie to provide us with various statistics. These statistics will not identify any individuals.

If you require information about disabling any cookies on the website please contact us at or, for more information generally about cookies go to

Change of purpose

We will only use your personal data for the purposes for which we collected it. This is unless we consider that we need to use it for another reason and that reason is compatible with the original purpose.

By submitting any personal information to us you consent to the use of your information as set out in this policy. We reserve the right to amend or modify this Privacy Policy. Any changes will be displayed on this page. If we make any substantial changes we will notify you by posting a prominent announcement on our Website and in any email we send to you within a month of such change. Continued use of the Website will signify that you agree to any such changes.

If we need to use your personal data for an unrelated purpose, we will notify you and explain why we are permitted to do so.


We may have to share your personal data with the parties set out below for the purposes above in “HOW DO WE USE YOUR PERSONAL DATA?”. These are listed below

(a)  internal third parties like our parent company, Lucy Choi London Ltd; and

(b)  successors in title to the business

(c)  external third parties like our service providers, contractors, professional advisors and providers who may process your personal information on our behalf when providing services (including but not limited to IT support services) to us; and

(d)  government bodies and law enforcement agencies and in order to comply with the law or the requirements of a regulatory authority.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.


We will only transfer your personal data to countries that provide an adequate level of protection for personal data as decided by the European Commission.

Where we use service providers based in the US, we will only transfer personal data to them if the appropriate safeguards required by law are in place.

To the extent that you are accessing the Website from outside the European Economic Area (the EEA) and we are required to transfer personal data about you to countries or territories situated outside the EEA, which do not provide adequate data protection legislation in order to provide you with the services you have requested, you consent to such transfer.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees or other third parties who have a need to know for operational reasons. They will only process your personal data on our instructions and will be under a duty of confidentiality.


We will only hold your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

(a)  the amount, nature, and sensitivity of the personal data;

(b)  the potential risk of harm from unauthorized use or disclosure of your personal data; and

(c)  why we process your personal data.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes. In these cases we may use this information indefinitely without further notice to you.


In some situations, you have legal rights in relation to your personal data. These are a right to:

(a)  request access to your personal data;

(b)  request correction of your personal data;

(c)  request erasure of your personal data;

(d)  object to processing of your personal data;

(e)  request restriction of processing your personal data;

(f)  request transfer of your personal data; and

(g)  right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us

No fee (in most cases)

You will not have to pay a fee to access your personal data (or for any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Or, we may refuse to comply with your request in these circumstances.

What we might need from you

We may need to request specific information from you to help us confirm your identity to make sure your personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

When we will respond

We try to respond to all legitimate requests within a month. It may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case we will let you know and keep you updated.