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Lucy Choi London



Lucy Choi has combined her unique heritage, her track record in fashion and her design expertise to launch an innovative shoe label. Right from the get go, and with her Uncle Jimmy Choo as an influential role model, Lucy learned early on the importance of comfort, craftmanship and character, which was to become the founding ethos of her brand.

With over 20 years of expertise in Business, Design, Product Development and Brand, Lucy launched her own brand in the UK in 2012 despite the recession, and internationally in the latter half of the same year, across wholesale, retail and online, as Lucy Choi London.

Lucy Choi London - Meet The Designer