Endless possibilities in each design. We'll show you the different ways you can wear your Lucy Choi London shoe, whether that is how to add a pop of colour to a black and white outfit or how to wear flats for every occasion.
The 'Rock' Look
Inspired by Kate Moss
One of my iconic style themes is the ‘Rock’ look, as inspired by the edgy and alternative Kate Moss. This style is the perfect one to take me from day-to-night or provide a bit of sass to any outfit; laces, studs, spikes and killer heels all play part of these designs. For example; I would wear a pair of Madonnas with an elegant red dress to add a little rock chic touch to an otherwise incredibly glamourous outfit or alternatively pair a Diana or Meryl with some leather trousers or skinny jeans. I love that these styles give any outfit an edgy look.
The 'Royal' Look
Inspired by Kate Middleton
In contrast, my other iconic theme is the ‘Royal’ look epitomised by another Kate, Kate Middleton. These styles exude grace and elegance, much like their inspiration so I wear them with designs that enhance this look. My more Royal styles tend to have a pop of colour and so I either wear with more neutral tones. For example; the Van Outen’s bright pink, pairs perfectly with a pastel and taupe outfit. Or I match them with the vibrant colour to enhance the look, for example the Margaret’s sumptuous fabric and blue bow I match with an equally stand out blue floaty dress.
The Day-to-Night Look
Professional but stand out styles
My background working in the city inspired my whole ‘lightbulb moment’ when I realised I wanted to provide a stylish designer product at an affordable price point. It is no surprise therefore that women working in the corporate world love my shoes, they certainly helped to inspire them! One of the key features of my styles is they can be worn from Day-to-Night so they work perfectly in the workplace. The vibrant colours can light up any dark dress suit or trouser outfit and whether you pair a Conrad’s flash of red with a red tailored jacket or a Lanesborough monochrome cheque with a black and white outfit; it gives you a professional but stand out look. Our range of heels from mid to high to provide the perfect level of comfort and style to take you from a day in the office to a night on the town.
The Weekend Look
For every occasion
Last but certainly not least is my casual look. Whether I’m spending the weekend running around with my family and two gorgeous boys, having a shopping trip with my girlfriends or even a weekday working from home, I have a pair of shoes for every casual occasion. Flat shoes play a huge part in this style and I was always keen to ensure flat didn’t mean boring. To me they are equally as glamourous and will uplift any outfit. My beautiful red suede Annabels or red tartan Charlotte Street I wear with a pair of skinny jeans or leather trousers so despite their comfortable style, they still look glamourous and chic or alternatively I’ll add a little heel to give me a casual lift like the Bakewell heels.